Low prices meet their match at BX

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MOUNTAIN HOME AIR FORCE BASE, Idaho --  The Army and Air Force Exchange Service's "We'll Match It" initiative has been updated to allow authorized shoppers to compare prices between base exchanges, like the one here, and other warehouse stores. 

"Previously, AAFES didn't match 'warehouse clubs' as their shelf prices are offset by required membership fees," said David Crain, general manager at the Mountain Home AFB exchange. 

"Military families made it clear that while they understood the BX does not charge fees, they still considered it to be the original 'members only' club. Honoring other [store] prices is just another example of AAFES adapting to meet the expectations of those it serves."

"We'll Match It" works in two ways:

- Shoppers who see a price differential of less than $10 can tell the cashier who will match it on the spot. 

- Customers who report a price difference of greater than $10 need only to bring a current local competitor's ad to receive the reduced price.

In either "We'll Match It" scenario the merchandise being compared must be identical.

"AAFES is committed to having low prices," said Mr. Crain. "'We'll Match It' is simply a last line of defense in our desire to be the military shopper's first choice. After AAFES conducts national surveys and our associates compare local prices, military families at Mountain Home AFB have this price matching mechanism to make sure no one missed anything."

"We'll Match It" promotes AAFES as a price leader with a pledge that its operations will match competitors' current, local price on any identical stock assortment. In addition to this same-day pledge, AAFES also offers a 30-day price guarantee on any item originally purchased from the BX and subsequently sold at a lower price by AAFES, or another local competitor (excluding unauthorized dealers).

The "We'll Match It" policy applies to all AAFES retail stores at Mountain Home AFB including the BX, shoppette or Gowen Field post exchange. Complete details concerning the price matching program are available online at www.aafes.com or by calling the Mountain Home BX at 832-4353.