Mountain Home AFB Exchange Value Goes 'Mobile'

Published Nov. 24, 2010
Mountain Home Base Exchange

MOUNTAIN HOME AIR FORCE BASE, Idaho -- Technology is a major component in everyone's lives and our Mountain Home AFB shoppers are no different. The world has gone mobile and the Department of Defense's oldest and largest Exchange Service is following suit with the implementation of "Army and Air Force Exchange Service Mobile Marketing."

The text messaging effort permits AAFES to reach Mountain Home AFB Exchange shoppers through a medium that is accessible 24 hours a day. In order to take advantage of this program, Airmen can text "AAFES" to 95613 from their mobile phone to opt-in and receive exclusive offers such as ten percent off online purchases and netbooks for $139.

"Mobile Marketing" promotions include offers from the Exchange, the MILITARY STAR® Card and Exchange Online Store. To redeem an offer, shoppers simply provide the 12-digit UPC to the cashier or enter the promo code online during checkout.

"Our commitment to go where authorized exchange shoppers go is not limited to geographic location," said the Exchange's General Manager, Robert Cooper. "'Mobile Marketing,' as well as the coupons we are now posting to Facebook, is just another example of our dedication to bring the exchange benefit to technologies military families continue to embrace and gain greater comfort with."